The Tribe is a diverse brand, where fashion meets music, storytelling and art. Join the Tribe and get inspired to follow your dreams.

The Brand

The Tribe is a creative art brand, which features high quality active and streetwear for kids and adults, live music events, online shows and uses our founders original artwork as prints for our new collection. We love everything creative. Dream big or go home is the motto. If you can’t beat fear, do it scared. Life is too short for doubts and waiting for the right moment to come along. The time is NOW!

Join our community and be part of a Tribe of badass go-getters, creative visionaries, fearless entrepreneurs and talented artists. Surrounding yourself with like-minded people is one of the best choices you’ll ever make. No more explaining yourself to people who will never get it. No more bad vibes from nay-sayers and frustrated individuals, who can’t take to see you progress. We have the choice to create the life we want to live, every day. We are the director of our own movie called “life”, so start writing your story.

Our Mission

… is to inspire as many people as possible, by sharing our personal brand journey. We are fully self-made, female founded and self-funded. And of course, our mission is to bring color into this world. Because everything is a little better with color on top. With our unique business structure and by combining different types of art and businesses into one project, we have proven the conservative system wrong. Yes, you can really do it all. It might not be easy, but it is definitely worth it.

We have something for everybody. Spreading good vibes is our main goal and this starts with our brands soundtracks song TRIBE VIBES and continues to show in our colourful and empowering fashion and art pieces and all other projects we take on.

Our Vision

…was to connect like-minded people, but also to meet like-minded people ourselves. What started as a merchandise brand, turned into a diverse business. But we are not even close to being done. We are working on improving our business structures, products and services every day. One of our biggest future visions is to create a TRIBE Non-Profit Organisation, where we can give back and use our skills and the love we have for humans, to make a difference in some lives. Let’s see If we can make this happen together. Join our community today and let’s grow, learn and elevate together!

The Founder

Mura, born and raised in Germany, is a world citizen. Having lived in Germany, Australia and NYC, she currently resides in London. After finishing her University Degree in Media Management and Film Studies, she made it her mission to follow her dreams of becoming an artist and living a life free from conventions. After being involved in a music project in NYC as a singer/songwriter & performer, she moved to London where her artistic journey expanded into videography, storytelling and video editing. It wasn’t until a few years later that she found her passion for painting, which is now implemented into the business as well.

Mura is a free spirit, a visionary and a real Boss Lady. She initially started the Tribe to find like-minded people to connect with and turned the brand into a multi product and service business. From Fashion Design to Web Design, from Video Production to editing Commercials and Live Videos, Mura does everything herself. Self-taught and driven, this woman is a real force and inspiration.

If you would love to join our team of driven, creative, inspiring people and be part of building a young energetic brand, send us an E-Mail. We would love to connect with you!



While working on offering the best services and fashionable, high quality products, we are also constantly working on ways to improve our businesses sustainability. One step we have taken towards a more sustainable approach, is to only produce products when they are demanded by a customers. This form of production helps us to reduce product waste, which plays a vital role in helping the planet become environmentally stronger.


This way of business means our production time might be a little longer than what you are used to from big retailers, who mass produce and store products to be shipped out immediately after an order comes in. These major retailers often sit on tons of unsold garments at the end of each season. This is not only an environmental problem, but also highly unsustainable economically, especially for smaller brands.

But we promise our unique designs are worth the wait. Knowing you are part of the solution rather than the problem, makes it even more fun to wear our new collections. The delivery for our products is approximately 14 working days. However, due to Covid-19, delivery times may be a little longer.


Every item we design, every video we shoot, every song we write and every piece of art we make, is created with passion. We are passionate about creating and passionate about people. Every product is well thought through and comes with a story. You won’t see our products just anywhere. We aren’t for everybody and we are not trying to be. We are unique and different and we are proud of it. The most important stage in life is to realise and accept who you are and to own that sh**! Our products are for the bold ones, the butterflies, the unicorns and everyone in between.

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